SEO Copywriting: What is it?
SEO copywriting is writing search engine optimised copy, which means copy that is written in such a way as to gain good positions in the search engines for the popular keywords and phrases that people search.
SEO copywriting used to be all about keyword density. This gave SEO a bad name; when people wrote content packed with keywords to get good search positions, failing to consider that it would be horrible for humans to read.
The search engines soon cottoned on to this though. The search engines want the most informative and relevant web pages to be on page 1, not the web pages of the companies who hired the SEOs best at gaming the system.
So now SEO copywriting (by the good copywriters anyway) is not about keyword density. It is about writing content aimed at being informative and relevant to the subject the keywords and phrases are a part of, while using keywords and phrases naturally throughout the text, whenever and wherever necessity dictates.
Write About Property SEO Copywriting Services
Write About Property provides SEO copywriting services for some of the biggest names in the property industry. Our recent achievements have been first page results for Azure Overseas.com on Cheap Property Abroad, and Calabrian Property.com on Calabria Property.
We write natural copy as laid out above, that is informative and pleasant for humans to read, but which, along with our link-building strategies gains good positions in the search engines.
Our SEO copywriting services start with writing on site content, including metas and titles, before writing regular articles for the website and external websites to build natural back-links on keyword anchors. We do not distribute content, we write unique content for external blogs and sites as this gives the back-links a higher score because they are natural.
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