Twitter The Best Social Media Platform for Internet Marketing

Twitter is the best social media platform for business use to be put online so far; it is the only I have seen so far that can be of benefit to every single type and size of business.

Twitter's usefulness to writers like me and writing businesses like mine is obvious. We tweet our articles and our following is a testament to our writing abilities. This is also building back-links, traffic, brand image and online presence.

But I was just followed by SBuckinghams, a manufacturer and retailer of ties and bow ties. I checked their site and their address is a P.O. Box so they are possibly a small work from home business, maybe even emerging from sales through Ebay.

They don't necessarily write, and therefore have many self-benefiting links to post, but they attracted my attention. What they do Tweet is interesting and pithy, and I followed them back. Me seeing their Tweets daily now will keep them at the forefront of my mind, where they will be the next time I buy a tie --probably for my partner's dad's wedding, when he remarries in August.

The reason that Twitter is head and shoulders above the rest when it comes to business use for internet marketing, is because of how easy it is to build your audience, which the whole platform is based upon, and because of its pure simplicity.

To build your audience, you can search for things that interest you to find people who are on your wavelength. You can then go to their profile and if all their recent tweets are on your wavelength --- or not but you like them anyway -- you just click the prominent Follow button under their image.

If you're feeling dangerous you can also go to twitter.com/public_timeline -- either by typing it or clicking everyone in the sidebar -- to bring up the most recent 20 tweets from everyone on Twitter and choose who to follow from there.

However you find people to follow, the onus then switches to them to follow you back. Some say that reciprocity should be exercised, i.e. you should follow everyone who follows you, but I don't believe that. When someone follows me I view their profile, and if I like their Tweets I follow them, if not I don't.

It's as simple as that: follow people who like the things you do, they will then view your profile, see what you've got in common and follow you back. Of course contingent on you having twitterred some captivating Tweets recently.

Sure, other social networks and even Google are putting following features into their apps, but none of them have the simplicity of Twitter. On Twitter, you can use all the main features from one place using a single interface; the Tweet box, there is no such thing as having to navigate.

You can do all of the following without having to leave the comfort of your homepage:

• Tweet: - type your tweet into the main input box at the top of the screen
• Message your friends publicly: Type @ and then their username, followed by your message into the main input box
• Message your friends privately: Type D and then their username, followed by your message
• View any of your friend's profiles by typing WHOIS and then their username
• Bring up all the most recent tweets from any of your friends: Type GET username
• Prompt your friends to tweet by typing NUDGE and then their username

And that is all from the homepage, where you land straight after logging in. You only need to look for the navigation if you want to change any of the settings or edit your profile, most of the things you only do once, or very rarely. 99% of the time spent on Twitter is spent enjoying the beauty of simplicity.

No doubt another social media platform will pop up in the future that will be as good or better for business use than Twitter, but for now Twitter is the king of social media in internet marketing.