Twitter and Business: No Point Having Followers if you never Move

This is going to be a fairly short post, but I just had to put pen to paper. Since I joined Twitter I have been followed many times by people with one update, often following hundreds or even thousands of people, a fraction have followed back.

When this is a spammer or someone promoting an event or something that is understandable, but in the last couple of days I have been followed by businesses with one update; a business card tweet, well more of a slogan. Their contact details are in their bio and on the backgrounds

So I ask the question, what is the point of having followers if you don't go anywhere; can anyone really follow you if you never move; isn't that just standing about in a crowd?

In one of my earlier articles on Twitter I gave an example of SBuckinghams, a small tie manufacturer. They don't have a great deal to write about in the tie business so they write about other topics of interest, and post links from other sites.

I followed them back because their Tweets seems okay, but if they don't keep a regular supply of Tweets passing through my vision I will soon forget all about them, and the same goes for the one Tweet wonders: no matter how clever the slogan it will never be seen by the same follower twice unless you post updates that keep people hooked.

It is okay to say you have nothing to say, but I can give you another example: I follow a builder, he just Tweets about the day to day running of his business, but in such a funny and articulate way that he is one of my favourites.

The people who I am constantly reading tweets from and conversing with are the people I remember, the people I will contact if I need some work doing.