The Magic Formula for Writing SEO Web Content to be on Page 1

What a traffic grabbing headline. So many website owners think that there is some magic formula for writing web content that get's a web page onto the first page of search engine results -- heck some SEO's even think that they have found it and write articles about it: Use your main keyword on the first line of every paragraph, and your secondary keyword on the middle line and so on and so forth.

The truth is: there is no magic formula when it comes to writing SEO web content that will get you onto the first page of search results, if you give it some proper thought it is impossible; there is only 10 spaces on the front page and 10million sites trying to get them. So if every one of those 10million sites used the magic formula there would still only be 10 of them on the first page.

Here's how I write a page of web content:

• I set out to write a page of information on the subject that encapsulates the keywords I am targeting.


• I forget about the search engines to a certain extent and just write naturally.


• I break the content up into bite-size chunks, with a heading detailing what the coming paragraphs are about. The headings go inside header tags (<h1></h1>), which are important for SEO.

I have written web content for thousands of web pages, a lot of new pages and a lot of re-writes for pages that have been online for quite some time. Their owners (my clients) having become miffed because no matter how many back-links and internal links they put to the pages they haven't got onto the first page. I write a page of content to the guidelines above, and bob's your uncle first page here we come.

But the same goes for new pages. If you write the web content to the guidelines above, and then set about building internal links to the page, and maybe write a few guest articles on the subject for strong sites for external links and your positions in the search engines will steadily increase.

When a website first goes live Google gives it what is called the honeymoon period, where the site gets better results than it deserves. After a short while if it hasn't gotten a great deal of links or traffic it is relegated to the position it deserves. So the secret is to launch with web content written as I have laid out above, and then build links as quickly as you can, so that when you get relegated you stay in the top 30.

As I wrote on my SEO blog yesterday, I tried an experiment when I launched Write About Property: I though the title, H1-through 5 tags and plenty of links would get me good positions in the search engines. It turns out that a substantial amount of text on a page is good for your search positions, at least until your site is an authority site.