SEO Key-Phrases - Try Key-Questions to get Started

SEO efforts almost always concentrate on key-phrases, for example: overseas property investment. This is as it should be, but for new sites that need time to build links before they can hope to be on the front page, it is a good idea to concentrate on key questions.

The internet has grown massively in the last few years, and -- as the number of middle aged online marketing gurus on Twitter shows -- there are currently more older people using it, who aren't necessarily all that web savvy.

When they search, they tend to ask questions like: when is the Chinese New Year? Even I do it. Sometimes, no matter how many key-phrases I type about the subject I am researching, the sites that come up are wrong; they do not contain the information I need. So, I then type the question on my mind straight into the search box. You would be surprised how many times it will bring up the information I need.

So, for new sites out there thinking: How can I compete with these monster machines on the first page, who have thousands to spend on SEO and more links than money. Try optimising for key-questions, it's gotta be worth a shot.

To use the example I used above: overseas property investment, throw in: is overseas property a good investment.

It might not get you the same amount of traffic as being on top for the key-phrases, but certainly more than you will get if you simply languish on page 20 of the key-phrases search.