SEO: Be Generous With Your Back-Links
Back-links make the web go round, but too many webmasters are stingy with their links.
Some websites use the sale of link adverts as a form of revenue generation, and thus do not link for free. Others only want to link to authority sites because it is better for SEO. But if no body ever linked to a page that wasn't authoritative, no page would ever be authoritative and the world of SEO and virtually the entire web would grind to a halt.
I am the equivalent to a sixties child when it comes to links. If I mention a site where I saw a statistic I link to it, authority or not, and the same goes if I write my opinion on something from another site, I link to it, authority or not.
My reasoning for this is: the webpage, or article was authoritative enough to be of use to me, so it is only fair I should link to it; returning the favour if you like.
I can't help thinking that if all small but growing websites like mine gave links more freely more of us could break-through into the big few authority sites on the net.
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About the Author: Liam Bailey
Liam is Write About Property director.
Comment By: Liam Bailey
Date: 2009-05-08 12:42:51
Comment:
I wasn't talking about those type of links, swapping etc. In fact I abhore those types of link building campaigns, unnatural links are not worth the paper they are printed on.
I am taking about natural links. When someone finds an article or page useful in their research to write their own articles, they should link to it. These types of natural links are good for the webmaster giving them and the one receiving them.
To be honest I think you are blowing your own trumpet way too much. Page rank 3 is not an authority site, and I can't find what search you have number #1 positions for.
As for long-term SEo changes so rapidly; what worked yesterday won't today. I have come to believe that the best SEO is UEO user experience optimisation, see: http://www.write-about-property.com/blog/the-best-seo-is-ueo---user-experience-optimisation-356.php
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Comment By: Rich
Date: 2009-05-08 12:42:51
Comment:
An Interesting perception. Here's another from an authoratative site owner. We get hundreds of requests a month to swap links. I appreciate the effort of those requesting the links but all too often we visit their sites and see amatuerish websites and those that are professional are usually in direct competition with what we do at http://www.discoverytowers.com .
Why on earth would I, who has spent many sleepless nights over many months working on developing our #1 Google Rankings, want to place another competitors link to on my site that essentially says " Hey don't spend your money here, go check out this other site and spend your money there?" It just doesn't make good business sense. It's not being stingy, it business.
And finally being a long term SEO consultant, there are too many other ways of developing backlinks to your site. Take my word for it... developing authoratative links is not as "important" as they use to be and if you think that Google tells all, think again... Only time and experience tells you what really works. What was it that my freshman year in college told me in my psychology class... Ah... Only believe 20% of what you read and 50% of what you see.
There is so much fluff out there it's hard to make your way through all that cotton candy...