Search Engine Optimisation: Content is King

I have previously written posts on what was most important, external links or original content, in those posts it was kind of a toss-up. Not anymore!

I am now sure that regular original content is more important to your Page Rank™ and position in the Search Engine Results Pages, than external links are.

For a start, this site Write About Property has recently been given a PR3 for the homepage. The site was only launched at the end of January and has very few external back-links. In fact it has far fewer backlinks than my previous site Poetry-Occasions, which struggled to get to PR2. The difference between Poetry-Occasions and this site is the volume of new original content added; Write About Property has a lot more.

There is also a correlation between what other pages got PR3 and the volume of new original content. My UK property articles, overseas property articles, and main property articles sections all got PR3, most of the new content goes on those pages. My blog, which was started later and gets fewer articles, and my press releases section, which gets less content both failed to get a rank.

Though Write About Property has comparatively very few external back-links, the links it does have are all natural. This is also likely part of the reason why my rank has increased so quickly.

What I have also found, is that internal links, in high enough volume are also very good for SEO. Several of my pages which have absolutely no external links, but keyword anchored internal links in abundance, also got a PR boost and are doing well in the SERPS.

This two prong strategy is easy to implement; because the more new content you post to your site, the more external links you can build. More new content also means your site getting crawled more frequently, which can't be bad.

I am not saying that external links don't count for anything. In fact they are extremely important in SEO, but natural external links must count for at least thrice what unnatural links do.

Therefore, instead of spending our time trying to build back-links, we should spend our time (or money) making sure our site has loads of quality original content added to it every day. By doing this we are building internal back-links, and if the quality of the content is high, also building external back-links. And we are all the time increasing traffic, increasing Page Rank™ and increasing our positions in the SERPs.

I mentioned spending money above, if you do not have the time to write high quality articles, or if you can afford to pay a professional writer you should do so. If you like the articles on Write About Property you can get a quote from us for your content needs, by visiting the order web content page.