Press Releases Versus Articles, Which is Best for SEO?

I have been asked in the past, what form of content is best to add to my site on a daily basis as part of my SEO campaign, press releases or articles.

The answer is: articles.

In terms of SEO regarding keyword prominence, placement and density there is little or no difference in how they can be used to benefit SEO, but in terms of how you should use them: press releases should not be used as daily added content to keep your site fresh, your crawl rate up and increase your number of indexed pages.

For those purposes you should use articles and only issue press releases when you have something newsworthy to release. When using press releases to the aims above, people tend to concentrate too much on keyword placements and take away from the news that is being released, or like me concentrate on writing a good press release and lose the benefit of it as an element of SEO.

Not to mention that daily press releases make you become the boy who cried wolf; in that, because you can't possibly have something newsworthy to say every day, unless you are a global corporation, then your un-newsworthy press releases eventually start to get ignored by serious journalists. Small online publications will always use your releases, but daily releases detract from your chances of being covered in the national press.

By using articles for your daily content addition needs, you can concentrate solely on keeping your keywords to the letter of the latest SEO best practices, while being able to write a press release capable of generating press coverage when you have worthy news.

Some people say daily press releases are better because online publications in your field will almost always use your release as content for their site, often giving you a natural link in the process. But if you write good articles, you will get the same if not more amount of natural links from people republishing your work.

Articles can be distributed in the same way as a press release for link-building purposes, using a different set of websites. So there is really no difference between a press release and an article, apart from the fact that articles are better as a regular source of website content, whereas press releases should be saved to tell the world about big events in your company's running.

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