Article Spinning and SEO: No Substitute for Original Content

I am involved in SEO to make a living, I don't know if everyone else who is finds the same; but I have found myself becoming so immersed in SEO that I have forgotten not everyone else is so involved.

I just saw a job on one of the outsourcing websites for someone to spin articles using article spinning software, and realised that, just because I know Google has cottoned onto these techniques, and that software can very rarely beat Google's duplicate content algorithms, apparently not everyone shares this knowledge.

In fact in my experience it is not only software that cannot beat Google's duplicate content algorithms, duplicate content cannot beat them. In the world of SEO there is absolutely no substitute for producing original content.

Sure, you can write articles based on other articles, but the key word in that sentence is write; read the article, understand it then close it and write an article on the subject in your own words.

I know SEO doesn't just mean Google, but because Google has by far the largest share of the search market, if it is ignoring your content because it is duplicated, then it doesn't matter whether you are fooling the other search engines or not. The answer is if you're trying to fool them, your approach is wrong from the outset. Like I said, there is no substitute for quality original content.